A Whole New Road for Teens

February 10th, 2015 by

As part of the Toyota TeenDrive365 initiative, Toyota has launched a new distracted driving simulator with Oculus Rift. The simulator gives both teens and parents the opportunity to use a virtual-reality experience to learn safe driving habits. Along with many other features, the simulator incorporates 360 degree head tracking that allows the user to look around while the simulator tracks the head movements in real-time.

“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”

Check out the video below to get a sample of the virtual driving experience.

Be sure to check out all of the cool TeenDrive365 features and tools found on the program website. We are proud of the emphasis Toyota places on driver safety through programs such as this one and through the vehicles it creates. Be sure and come visit our team at Brent Brown Toyota and see the safe and reliable vehicles we have available. We carry a large selection of new Toyota, Toyota Certified Used and other quality used vehicles. Don’t miss any of the events or specials going on at Brent Brown Toyota! FOLLOW US on Twitter and LIKE US on Facebook!

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