Toyota and Morgan Spurlock are finding the “Bull” in Hydrogen Fuel Cells

April 28th, 2015 by

After hearing flack about the all-new Toyota Mirai, Toyota’s “turning point” hydrogen fuel cell car, Toyota partnered with award-winning documentary filmmaker Morgan Spurlock for a new video series called “Fueled by Everything.”

The first video shows that critics  who call hydrogen fuel cells “bullsh*t” aren’t that far from the truth. The first segment, in fact, is titled “Fueled by Bullsh*t,” and features an engineer walking the viewer through the process cow manure goes through to be stripped of it’s hydrogen, and then used to power the all-new Toyota Mirai.

“This project gave us the opportunity to dive into a world that most people don’t understand but has the potential to change our world. Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead,” said Spurlock.

You can see the “Fueled by Everything,” series and get more information on what Toyota is doing with the hydrogen powered car they call a “turning point,” by visiting the Toyota Mirai website.

“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source. This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future,” said senior vice president of automotive operations, Toyota Motor Sales, U.S.A., Inc Bob Carter.

Moving forward and making way for a future of innovation is what Toyota’s Mirai is all about. At Brent Brown Toyota we are anticipating the new waves of innovation that the hydrogen fuel cell powered cars will bring in the future. For your car purchases today and tomorrow, come by our dealership or view our selection at our Brent Brown Toyota website. Make sure you do not miss any of the events or specials going on at Brent Brown Toyota! FOLLOW US on Twitter and LIKE US on Facebook!

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