Toyota Helps Bring Innovation During World Soccer Festivities
When two innovative companies come together, you would expect a result that’s well, innovative. And that’s exactly what’s happening as Toyota teams up with social invention company Uncharted Play (UP) to introduce UP’s Think Out of Bounds curriculum. According to the organization, they will use the curriculum and their energy-generating products to challenge traditional approaches to global issues while empowering youth to invent the world they want.
The core of the curriculum will be UP’s best known invention, the Soccket—a soccer ball that harnesses kinetic energy from play for practical, everyday use. The curriculum will first be introduced in New York City and will then spend four weeks in Brazil working with children living in local favelas.
UP Co-Founder and CEO, Jessica O. Matthews, says the curriculum will provide children in New York and Brazil with an off-grid energy option, the tools for creating real inventions in their own communities, and most importantly the ability to do all of this while playing.
Toyota will function as a case study within the curriculum, which will address the innovative ways in which Toyota develops products that address specific consumer needs.
“At Toyota, we believe strongly in innovation, and how it has the incredible ability to impact our daily lives,” said Dionne Colvin Lovely, national manager of traditional and emerging media at Toyota Motor Sales, U.S.A. “The work that Uncharted Play is undertaking in Brazil is a shining example of how an innovative company can greatly affect others, and we are pleased to be collaborating with them on their latest mission.”
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