Toyota Wants to Protect You and Your Family with Their New Toyota Safety Sense.

April 14th, 2015 by

At the New York Auto Show last month, Toyota introduced the all-new 2016 Toyota RAV4 Hybrid SUV featuring the new Toyota Safety Sense technology. With this move, Toyota is raising the bar on user safety by bringing automated driver assist technologies closer to the mainstream.

“Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Toyota models and trim levels, by the end of 2017,” said Jim Lentz, President and CEO Toyota Motor North America.

The Toyota Safety Sense C package, for compact cars, comes with the following driver assist technology: pre-collision system, lane departure alert and automatic high beam. Where the Toyota Safety Sense P package, for mid-sized and premium models, also includes pedestrian pre-collision system and dynamic radar cruise control.

“Pushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash. More importantly it will help prevent some crashes from ever happening in the first place,” Lentz said.

“At Toyota, we believe that the ultimate desire of a society that values mobility should be the eventual elimination of traffic fatalities and injuries,” said Bob Carter, Senior Vice President of Automotive Operations at Toyota Motor Sales, U.S.A. Inc. “Toyota is proud to expand the availability of these technologies – and to do so at an excellent value proposition for our customers as well.”

Stay tuned for more information on the all-new 2016 Toyota RAV4 Hybrid SUV and Toyota Safety Sense. In the meantime, come see our team at Brent Brown Toyota and check out our selection of new 2015 Toyota RAV4 models. We also have a large selection of other new, Certified Pre-Owned and quality used cars, trucks and SUVs for you to choose from. Make sure you do not miss any of the events or specials going on at Brent Brown Toyota! FOLLOW US on Twitter and LIKE US on Facebook!

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